“The riches is in the niches”

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Scott Carson is a great example of a financial services company that has truly gained its success from grass roots, thought leadership marketing.

On this episode we discuss why every company is a media company, and how to take a marketing first approach, no matter what your firm does.

Scott is the owner and managing member of WeCloseNotes.com, an Austin based, defaulted note buying company and a nationally syndicated radio host of the popular podcast, The Note Closers Show which has millions of listeners.