La creatividad no se puede automatizar

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Con una trayectoria creativa de décadas, y ahora a la cabeza de las campañas globales de Coca Cola, Horacio ha aprendido que mientras casi todo en el proceso de marketing se ha automatizado, la creatividad sigue siendo una capacidad puramente humana y difícil de encontrar. En este episodio, examinamos las claves para generar crecimiento en…

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Emprender y crecer, una cerveza a la vez

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Matias es joven, inquieto, y curioso. Emprendió, fue exitoso, y después vino COVID a darle un golpe. Emprender siempre es difícil. Para los más jóvenes, sin embargo, los desafíos a veces se multiplican. La falta de experiencia, capital y a veces la falta de confianza en uno mismo contribuyen a que el camino para un joven…

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Ideas de Marketing para el sector financiero en la era digital – Eleazar Garzón

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En esta edición, Eleazar Garzón y Alejandra Slatapolsky ofrecen su mirada sobre la implementación de ideas, técnicas y estrategias de marketing en el sector de asesoría financiera, especialmente las herramientas digitales y la manera de enfocarlas para ofrecer una experiencia óptima al cliente, a la par de mejorar la competitividad y facilitando el acceso a…

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Niche Financial Advisory – Mauro Cognetta

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Launching a financial advisory firm is challenging in any circumstances. In Latin America and during a pandemic, let’s just say it is not simple. However, Mauro Cognetta did just that and is doing great. Why? Because he did what many industry and marketing gurus always recommend: to focus on a niche.To specialize in a segment…

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From Corporate America to Entrepreneur: What many don’t talk about – Habib Moudachirou

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Although many large corporations talk about an “entrepreneurial spirit” the reality of starting an asset management business is very different. Habib did just that. Through his many years in corporate America, he defined what would be his the do’s and don’t in his own firm earlier this year, went ahead and did just that. Not…

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The ESG Trailblazer

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The ETF world and the ESG world were not intertwined until Linda came along. Now, the ESG ETF segment is the fastest growing segment in all of the ETF industry, but there is still much to do. According to Linda if you ask investors “are you interested in ESG investing?” it will take you nowhere.…

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